July 28, 2008

List Building Tips: 7 Steps to Profitable List Marketing

I’ve heard the money is in the list so often I sometimes hear it in my sleep. List building is a never ending process but once you have a list the real trick is how to use it effectively to make money with email marketing and keep the subscribers. Here the 7 steps to successful opt-in email marketing

Use a Personal Touch
This is a no brainier but often overlooked. Use the subscriber name in the subject and in the email body. A persons name in the subject make the message more personal but if you’re mailing your list more than once a week it can get tiring to the recipient. You can use their name A few times in the mail body at strategic polaces to make the email more conversational and personal.

Make it Professional
Don’t kill your credibility with bad punctuation. Get someone to proofread your work or hire a writter. QA the SENT email with a test so you see what the list receives.

Keep it Targeted
Keep your emails in the niche your subscriber signed up for. If you start sending stuff that’s outside what they signed up for they start feeling spammed.

Schedule Your Mailings
Create a schedule that’s manage for the subscriber. Whenever i get mails that didn’t advertise as daily I delete without reading or unsubscribe. I Usually delete everyday mails without looking at them unless it’s part of an online course or the subject is compelling.

Make Being on the List Valuable
Email marketing is about building qa relationship not selling with every mail. Communicate useful information in your mailings to the subscribersBe. Cherry-pick some of your free resources and sites that have been usefull to you and give them to your list. Don’t throw the baby out with the bath watter. Provide links back to your site or blog and convert there.

Tell a Story With Your Email Marketing Campagin
Statistics tell us it takes 7 visits to a sales letter before someone buys. Do the above when email marketing mailling list will trust you and your recommendations preselling your promotions.

Recommed Proven Products
The last thing to do is recommennig something you know nothing about just because it looks like an easy sale. The quickest way to loose subscribers is to promote lousy products so make sure the product has value.

Do it Over and Over
Once you’ve gotten a working routine and added your person touches, do it over and over and watch the profits roll in!

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July 21, 2008

Opt-in Email Marketing Pitfalls To Avoid

List building is an important aspect of profitable Internet marketing business. However. there are things you should never do or your subscribers will start clicking the “unsubscribe” link.

Don’t Promote in Every Email

Constantly sending your list sales pitches will get you labeled a spammer. They won’t trust you anymore since all you’re doing is telling them to buy stuff.

Never Leave Out the Unsubscribe or a Contact Email.

Leaving these two things out make you look like a spammer. If you don’t provide an unsubscribe feature then you ARE a spammer. When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to ISPs, watch groups, forums in your niche and maybe blacklisted by many internet service providers. You’ll have to watch your subscriber base wither away and you’ll lose future opt-ins.

Your Subscribers aren’t Your “Buddies”

The kind of things that you and your friends send each other via email aren’t the kind of things you send to your list. Also, Controversial issues are to be avoided. Use that time to send useful information or free stuff to your list subscribers. You’re dealing with varity of beliefs that may not be compatible with yours. Stick to the nature of your site and business.

Don’t Rush to Make Money by Promoting Anything You Can Find

Keep the promotions targeted and maintain high value. Check out the product before you put together an email marketing campaign. Read reviews or buy it to evaluate your self. Your list buys because they trust you. Make a few bad recommendations and your business will suffer.

Being Lazy with List Housekeeping Will Cause You Problems Down the Road

Manage the email list with your autoresponders features. Don’t be afraid to invest some money. Success in your list building efforts demand a professional service like Aweber. The price is a drop in the bucket compared to your first successful email marketing campaign.

Always remember these tips to maintain an ethical relationship with your list subscribers and stay within the boundaries of what is allowed in sending mails to an opt-in list.

Get Free strategies to build your own list withOpt-in Email Marketing. All the research is done for Creating Profitable Websites

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July 14, 2008

List Building Tips: Ad Swap Magic = Free Advertising

Advertising makes new list builders cringe because it means they have to spend money. What if I told you there was a free list building advertising meathod that focuses on your niche.

This list building formula can be summed up in two words: Ad Swap.

Getting your message in front of as many eyeballs as possible is necessary for continued growth. Ad-Swapping works if you have a list and your goal is increasing the number of subscribers. This is just one of the many different methods to get traffic to your landing pages so you can build yourself a bigger list. It’s like building a table with many legs. The more legs the surer the foundation and when you loose one leg you have others working for you.

Basically, you trade advertisements with eZine publishers or other people in your niche that have an emil list. The lists need to be of comparable size or else you won’t get any partners. You broadcast the eZine publisher’s advertisement to your mailing list while the eZine publisher sends your ad to his list. Yes, you are actually cross endorsing or cross promoting each others offer to each of your mailing list.

Follow the proven blueprint of giving away a product in your ad.

The tried and true meathod of giving something of value to make money with a website holds true when you advertise in ezines but don’t get stuck on it. Start with an ad tha’ts proven itself to work with the same targeted audience.

You can apply this technique with as many eZine publishers or internet marketer’s list as you can find and build a large email list. Just because you have a list that doesn’t mean sending out one email will get you rich. The secret is in the relationship you have with your list.

Reach out to others like you and both will benefit.

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July 10, 2008

List Building Tips: 3 Keys to Building a Responsive List

I’ve read my share of wild claims like “Send one email and make tons of money…”. If it was that easy everyone would have a massive list and be a millionaire. The most important list building tips I can give is to build a relationship with your subscribers. Once you have a list, one email doesn’t guarantee any anything. The secret isn’t building a list but building a responsive list. Your subscribers have to trust and believe in your opinion. Once they respect your opinion, they willingly check out recommendations.

1) You need to build trust with your customers and the subscribers on your list. It’s easier to build trust when you’re knowledgeable in the niche. If you’re winging it people will figure it out. If you don’t know the subject then outsource.

2) You need to find out what your list subscribers want or need. Create a poll to find out what your list and your market wants. For more general topics, visit forums in your niche and you’ll see the same questions asked all the time. It’s a source for future content. Participate in the forum and let your posts act as a small advertisements for your expertise and it will generate traffic since listbuilding never stops.

Make sure your link to your landing page is in you signature file. The great part about getting subscribers this way is that they respect your opinion.

It’s best to be in a market that you’re knowledgeable about, value and profitability of a product or service are very important. They’ll hit the unsubscribe link if you recommend send to many promotions. Do research into the product or service before you recommend and make sure it’s worth it to you to promote as well.

3) Reach out Surround yourself with people who’ve succeeded at listbuilding. Make friends and reach out on forums or send an email. These are people that have experience and can stear you clear of pot holes. People love to talk about what their good at, their successes and failures. Also, they’re more than willing to help people with lots of passion. While there are many ebooks or products available, there is nothing like getting a first hand account.

List building doesn’t happen overnight. There’s no magic bullet, its work but once you’ve had a few successes you’ll want to do the work!

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July 7, 2008

List Building Tips: Squeeze Page Formula For Getting Instant Opt-Ins

Formally known as the “squeeze page”, the landing or “lead capture page” is the primary tool for list building. This page serves one purpose only and that is to get a persons name and email. It’s highly effective list building technique when properly implemented.

The following are tips in creating a successful landing page that converts visitors into subscribers building your list.

Step 1: Provide a Short Report or Video Series with USABLE information.

Doing this gives someone a reason to give up their name and email. Make sure not to give away crap they won’t unsubscribe immediately after download. Whatever you give away must answer a question or solve a problem. You can offer a special report, free chapters of an e-book sample of your paid product or a short video series to your visitor in exchange for their name and email address.

Step 2: Keep it Short and to the Point.

A landing page is not a sales letter but sales letter technuiques give yo a big boost. Learn to write sales copy and creating landing pages will be a brezze. You can write a headline that states a problem in the lead, then solves that problem on the rest of the page. You then drive your point home with a call to action in your opt-in box. In fact, the headline, opt-in, and a graphic of what you’re offering and bullet pointed benefits should all appear above the fold.

Step 3: Draw attention to the benefits

Your benefits solve the problem presented in the headline. Using bullet is the best way to deliver the benefits. Liberally use free in the benefits without overwhelming the reader.

Step 4: Use two Capture Boxes

Make it’s as easy as possible to give you their name and email address. Once a visitor has scrolled down and finished reading the short letter, they are presented with another opt-in form with a “call to action”. Basically, you TELL them to download the free offer.

Step 5: Other than your Opt-in Form and Disclaimers or Terms of Service, No Outbound are on Your Landing Page.

The visitor has one course of action: get the offer or leave. If you give the visitor ways to leave then you’re shooting yourself in the foot. Forget about promoting something other that your offer. Don’t put Adsense, article links, “for more information” links, blog links or anything else. The visitor has to opt-in for any of that.

Finally, to help build trust you can provide a picture of your self or a hand written signature at the bottom.

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July 4, 2008

List Building With Safelists…Is it Still Effective?

When I decided to build my list, I was convinced that safelists would help me to make money with my list building efforts. I was excited to have thousands of people to mail to a couple of times a week and surly I’d be standing under a cash waterfall .

Enter The Real World

I’m not saying they don’t work. I have had some success, just nothing like I thought I would because I didn’t know what I was doing. They seem like a “quick and easy” way to go until you start doing it. Everyone agrees to get emails so they can send emails but do they read them? I don’t because there just too many of them. I might look at subject lines I might not. If a couple of days go by I don’t even look, I delete.

The other weakness is the majority of the mails are in the make money online niche. A constant stream of internet marketing promotions gets you jaded.

Most of these services have “free” versions but they are so restrictive that they’re basically useless.

The Plus Side

It’s getting easier every day to publish content on the internet and potentially make some money. So much so that there’s a never ending flow of “newbies” to safe lists providing a rich environment for list building or any kind of promotion.

Pay For a Safe List Subscription by Promoting It as an Affiliate

Just about any product you buy has an affiliate program attached to it so it pays to promote the list building service so it can pay for itself.

Learn the Skill of Copy Writing

This business is all about content. Crafting an attention grabbing subject line and an email that leads to a click becomes so much easier. Those are the skills builds lists and make sales.

Safelists offer an environment to promote products, services and play a role in list building once you’ve figured out how to effectively do email promotions. Since content is king writing skills are a must. Crafting an attetion grabbing subject line and an email that leads to a click become so much eaiser. Those skills builds lists and make sales.

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June 28, 2008

Michael Rasmussen’s “Mini Site Profits Exposed” Video Series: How To Create A Mini Site That Runs On Autopilot And Makes You Money While You Sleep!


Most Internet marketers understand that having mini
sites is the fastest and easiest way to make money
online. They don’t require a lot of time, energy, or
money to set up, and once you’ve got one up and
running, you can sit back and just collect money from
all the sales you’re making.

At least… that’s how it’s supposed to be, right?

The truth is that mini sites really ARE easy to set
up. They really DON’T require much time, energy, and
money to set up. So why is it that so few people
actually make money with their mini sites?

The answer is that they never learned how to actually
turn their mini site into a profitable moneymaker that
runs completely on autopilot. The good news is…

*************************************************
YOU’RE ABOUT TO LEARN HOW TO DO IT!
*************************************************

Here’s what this is all about: My colleague Michael
Rasmussen has just released a brand new video course
that will walk you through the process of creating a
killer mini site from the ground up, and then he’ll
also teach you how to actually start making money with
it right away and into the future.

If you’ve been looking for help with monetizing your
mini sites, then this is exactly what you need. The
best part? The videos are FREE! I’ll tell you more
about that later. First, let’s talk about the videos
themselves.

If you’re in a hurry, you can just check the
videos out right now for free. Here’s the URL:

Mini Site Profits Exposed

*************************************************
OVERALL QUALITY
*************************************************

It’s important to note that these are online videos
that you access from your web browser. Michael uses
Camtasia Studio to create these videos, which is the
premier software program for creating screen capture
tutorials such as these.

The first thing I noticed when I hit the play button
on the first video was the incredible production
quality. These are NOT your ordinary screen capture
videos. In fact, I don’t think I’ve ever seen someone
make videos that are this high quality before.

He uses beautifully created graphics to pass his
wisdom along to you, and the sound quality is the
highest you will ever hear in an Internet marketing
product. They sound like they were recorded in a
professional studio.

Michael explained to me that he was sick and tired of
seeing all the low quality videos out there, and so he
set out to create something different in order to
raise the bar in our industry. I think that, when you
see Mini Site Profits Exposed for yourself, you’ll
agree that he has succeeded.

Now let’s move onto…

*************************************************
THE ACTUAL VIDEOS
*************************************************

Here’s a brief summary of each video. Obviously
it’s impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.

If you’re in a hurry, you can just check the
videos out right now for free. Here’s the URL:

Mini Site Profits Exposed

VIDEO 1 - INTRODUCTION

This videos introduces you to the entire course, as
well as the teacher himself. You’ll learn what you can
expect from the course, and why it’s structured the
way it is.

Michael realizes that you may not have heard of him,
and so he spends some time establishing his
credibility with you by sharing some of his biggest
successes. It doesn’t come across as bragging at all.
Michael explains that, in order for you to get value
from the teachings, you need to have faith that the
teacher actually knows what he’s talking about. By the
end of this video, you will have no doubt.

By the way, this is a good lesson for all of us
product developers. If you want people to accept you
as an authority on any subject, you first need to
establish your credibility with the reader. That way
he’s willing to relax, and trust that what you’re
telling him is sound advice.

VIDEO 2 - THE BASICS

This video will introduce you to the basics of mini
site marketing. This will set the foundation that all
future learning will rest upon, so it’s important to
pay close attention to this one.

You’ll learn:

* What mini-sites are, and what makes them different
from regular content sites.

* Which businesses they work well for… and which ones
they don’t.

* The right mindset to have when it comes to creating
mini sites as part of your online business strategy.

* And the different tools you need to get started.

This was a great video, and did an excellent job of
kicking things off, and building the foundation for
the rest of the course.

VIDEO 3 - SQUEEZE PAGES

This is probably one of the most useful videos of the
entire course. Every Internet marketer needs to build
an email list, but how do you do it? What is the best
way to capture the most opt-ins?

The answer is ’squeeze pages’. This video will teach
you:

* Why using a squeeze page is far superior to other
opt-in methods.

* The single most important thing you must include at
the top of your squeeze page to skyrocket your opt-in
rate.

* The secret structure of a squeeze page, and why most
marketers get it wrong (which costs them a LOT of
money).

* The most important to include in your opt-in process
that will make sure that people actually receive your
email.

After watching this video, you’ll know everything you
need to know to start building a massive opt-in list
right away. This will probably be the first video that
you ‘take action’ on. You’ll be so excited about the
possibilities, that I guarantee you’ll go and create
your own squeeze page right away.

VIDEO 4 - MINI SITE COPYWRITING - PART
ONE

Nothing happens until the sales copy is written.
Graphics alone will never sell a product, but sales
copy alone WILL. This video begins to demystify the
mysterious process of writing words that make people
whip out their credit cards and buy.

Specifically, you’ll learn:

* Why you need to learn copywriting, even if you “hate
to write”

* What a compelling offer looks like, and how to tell
the difference.

* How to write an eyeball-grabbing headline that
practically forces your readers to go through your
entire page.

* A simple trick you can use in your opening to make
your reader want to learn more.

There is no skill that is more important to your
success than the ability to write killer sales copy.
Make sure you pay extra attention to this video, as
well as…

VIDEO 5 - MINI SITE COPYWRITING - PART
TWO

This video dives right into the individual components
of a killer sales letter. You’ll learn how to create
the “secret structure” of a mini site sales letter
that makes big money. Specifically, you’ll learn:

* How to create captivating body copy that draws your
reader into the sales letter.

* Bullets that force your reader to keep reading the
whole page, and makes them insanely curious and want
to buy your product

* How to take the risk off people’s shoulders, so
they’ll feel safe buying from you.

* How to craft your ‘call to action’, and get people
to whip out their credit cards and buy immediately.

* The secrets of writing a killer P.S. that helps seal
the deal, and flip your prospect into a buyer
instantly.

This video covered a surprising amount of detail,
especially considering that this course is not
specifically about copywriting. Michael Rasmussen is
definitely someone who overdelivers in his educational
products.

VIDEO 6 - HOW TO AUTOMATE THE
DELIVERY OF YOUR INFOPRODUCT

Unless you want to be chained to your computer, you
must learn how to put your mini sites on autopilot.
The only thing you should be doing is driving traffic,
and letting the site itself do all the work, including
the work of instantly delivering the product to the
customer.

This video will walk you through the process of
automating your product delivery, so you can just
relax, and collect the money. The best part is… once
you have this automated system set up, you never have
to touch it again.

VIDEO 7 - HOW TO “GROW” YOUR SALE

This video is guaranteed to be an eye opener for
almost everyone who watches it, even the experienced
marketers. Michael dives into some of the most
effective ‘upselling’ techniques that I’ve ever seen.

Nowhere else on the Internet have I seen such a
thorough tutorial on how to increase the ’size’ of
your orders. You’ll learn:

* The psychology of ‘upselling’, and how to use it
make your customer spend even more money with you.
The best part? He’ll think it was his idea!

* The absolute best time to upsell your customer. This
one will surprise you when you realize how much money
you’ve been leaving on the table by skipping this
step.

* 5 simple techniques to increase your profit by up to
100%.

If you’ve already got a mini site that’s up and
running, this video will make a big difference for you
right away. Use any of these ‘plug and profit’
strategies to increase your income literally
overnight!

VIDEO 8 - CREATING AN AFFILIATE SALES
FORCE

If there’s one thing I’ve noticed that all successful
marketers have in common, it’s that they have a great
affiliate program. They create a program that allows
other people to make good money by promoting their
products, and they get to just sit back and relax,
while everyone else is doing the hard work of
promoting FOR them.

If you’ve ever dreamed of having an army of motivated
sales people working hard to make you money, then
you’re going to love this video. Michael will teach
you:

* What an affiliate program is, and how to set one up
very quickly.

* Exactly what tools you need to give your affiliates
(most people miss the mark here, so pay extra
attention to this part).

* Why merely having an affiliate program is NOT enough
to convince people to sign up, and what you can do
instead to have people eagerly trying to become one of
your affiliates.

* How to motivate affiliates to sell for you.

VIDEO 9 - MINI SITE MISTAKES TO AVOID

Let’s face it… it’s not enough to explain what you
should do. You also need to know what mistakes you
should avoid. Michael has already made these costly
mistakes, but you don’t have to. You’ll learn:

- Why people do judge a book by its cover… and how to
capitalize on that for your mini-site

- The single biggest reason people don’t buy from a
mini site, and how you can apply this ‘instant fix’.

- The single biggest thing that will kill your
mini-site (it’s not what you think, and making this
mistake is a surefire way to drain money from your
bank account FAST!)

- Two list building mistakes that’ll cripple your
long-term profits.

VIDEO 10 - SECRETS OF CREATING A
PRODUCT FUNNEL

This video will walk you through the process of
designing a product line that will make you a TON of
money. There’s a lot more to it than you’d think,
which is why this important concept (which was taken
from direct marketing) gets it’s own video.

After watching this video, you’ll understand why you
can’t just have a single front end product, and you’ll
know exactly what to do in order to get your customer
to keep buying more and more expensive products from
you… completely on autopilot!

This video is a MUST for any serious marketer who
wants to make a lot of money from their online
business.

VIDEO 11 - OUTSOURCING SECRETS FOR
WORKING LESS, AND MAKING MORE

The title of this video says it all. You’ll learn
all of Michael’s secrets for getting top notch
freelancers to help you create your mini site empire
in record time.

Let’s face it, you can’t be an expert at everything
that mini sites require. For example, it’s really
tough to be a top notch graphic designer, while also
mastering HTML, and then becoming a killer
copywriter, on top of also creating the product
itself.

And the list goes on and on. If you want to be
efficient, and begin making money as fast as
possible, outsourcing is the secret to making it
happen. This video will show you exactly what to do,
as well as some common (and very expensive) pitfalls
to avoid.

VIDEO 12 - OUTSOURCING SECRETS FOR
WORKING LESS, AND MAKING MORE

Let’s face it… it doesn’t matter how great your
mini site is if you don’t get any traffic coming to
it. Getting traffic can be one of the most confusing
and mysterious parts of making money online IF you
don’t get the proper education.

Thankfully, Michael really dives in, and gives you a
lightning fast education in this area. Specifically,
you’ll learn:

* How to use Pay Per Click (PPC) advertising to get
targeted traffic fast.

* 3 ways to get targeted traffic without spending a
dime.

* 2 ways to leverage the experience and contacts of
other people to explode your traffic.

* 3 traffic strategies to avoid like the plague!

By the time you’re done with this video, you’ll know
what to do right away to begin driving targeted
visitors to your mini site.

Wow, you get all those videos for free? Click
here to check out the Mini Site Profits Exposed
course for yourself:

Mini Site Profits Exposed

*************************************************
DELUXE VIDEOS
*************************************************

Mini Site Profits Exposed comes with 12 videos, and
has more content than most 300 dollar home study
courses. And did I mention that it’s free?

If you decide that you want to continue your
education, and get the biggest possible advantage, you
can also upgrade to the deluxe course for a small fee.
The deluxe course contains four full-length videos
that each cover one advanced topic in great detail.

Here’s a breakdown of each video:

*************************************************
VIDEO 13 - DESIGNING A KILLER BACK END
THAT RUNS COMPLETELY ON AUTOPILOT
*************************************************

This deluxe video could easily be a whole course in
itself. It walks you though the entire process of
setting up a back end that is completely automated
using an autoresponder system.

You’ll learn how to set up your autoresponder to
automatically remove a person from your prospect list
after he buys, and then insert him into your customer
list. This is where your new autoresponder sequence
will start promoting your back end products
automatically.

Bottom line… if you want to make the big bucks like
all the Internet marketing gurus, you need to create a
back end that works hard for you while you’re out
creating new mini sites and developing new products.
This video will show you how.

*************************************************
VIDEO 14 - LIST BUILDING SECRETS
*************************************************

In this deluxe video, Michael will walk you through
some of his best tactics for growing a massive list
from your mini site. He’ll not only teach you what to
add to your mini site, but he’ll also show you what
you must REMOVE from your mini site in order to get
the most possible subscribers.

Building a list is about SO much more than just
offering a free newsletter. In fact, Michael shows you
five different things you can offer your readers to
get them to instantly give you their name and email.

You’ll also learn the best places to actually put the
opt-in email form on your mini site. You’ll also learn
about pop ups and tell-a-friend scripts, as well as a
bunch of other incredible tactics for growing your
list.

I have a hunch that you’ll find yourself referring to
this video over and over again.

*************************************************
VIDEO 15 - MARKETING ACTIVITIES THAT
MAKE YOU MONEY
*************************************************

When you think about all the ’stuff’ you can do to
drive traffic to your site, it’s hard to know what you
should focus on first. This video will walk you
through the four most important marketing activities
you can do to drive traffic to your mini site.

Once you master these four, you’ll never have to
wonder what you should do when you start a new mini
site. You’ll have an easy-to-follow road map for
driving tons of targeted prospects to your site, so
you can begin making money ASAP!

*************************************************
VIDEO 16 - MAKE MAXIMUM PROFITS FROM YOUR MINI SITE
*************************************************

In this final deluxe video, Michael will reveal his
best kept secrets for squeezing maximum profit out of
any mini site. These are techniques that you have NOT
seen before, so you’ll want to pay extra close
attention to this one.

Think about it… if you’re going to put the time in,
and set up a mini site the proper way (like Michael
shows you in these videos), then it only makes sense
that you’d want to make the most amount of money
possible from it.

In this video, you’ll learn:

- How changing one sentence on your mini site could
double your profits easily.

- How to instantly increase the dollar amount of your
average order (which puts more money into your
pocket).

- The one thing you must add to your ‘download page’
that will instantly increase your income (with no
extra work, once this thing is put into place).

- How to turn your actual product into a money making
machine!

*************************************************
CONCLUSION
*************************************************

Whew! That was a lot of information, and I hope it
helped you decide to check out Michael Rasmussen’s
Mini Site Profits Exposed video course. Remember the
course is absolutely free, so you have nothing to
lose.

Michael believes that it’s important for him to prove
himself to you before he ever asks you to buy anything
from him. He wants to show you that he will deliver
you the absolute best education available anywhere,
and he’ll gladly do it for free… just to win you
over!

So go ahead and check out Mini Site Profits Exposed
right now, and see what all the fuss is about. I
highly recommend that you upgrade to the deluxe
course as well. Here’s the URL:

Mini Site Profits Exposed

Warmly,
Mike

Check out my FREE List Building Tips <==HERE

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