Squeeze pages come in so many varieties that making your own the first time seems daunting. It’s an important part of any internet marketing site, and the purpose is simple: get the visitor’s email and name to build your list and communicate with them. They can have audio, video, plain text or any combination thereof. No matter what the squeeze looks like they all accomplish the task of getting the email and name of a visitor in the same way.
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“The money is in the list” is the mantra of a lot of internet marketers. Before the list there’s traffic and to catch the traffic you need to get their attention. Enter the headline.
There I was checking out my InstantBuzz stats and pleasantly surprised how many time my ad was seen only to be dismayed when I saw NO ONE clicked. The problem got worse as I started doing promotional mails with ListJoe and ListMachine and realized my emails were drab and dull.
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When it comes to making a sell using your autoresponder, follow up messages are very important. Most website visitors won’t buy something on the first visit; it normally takes more than 6 or 7 visits before they decide to make a purchase. To keep them interested and eventually make the sale, you’ll need to come up with some innovative yet captivating follow up messages.
When you start writing your message, you’ll need to come up with compelling headlines. Compelling headlines will draw attention from readers, making them feel excited to read the rest of your message. If you send a message with a shoddy headline, chances are that your readers will just glance over the email and not pay much attention to it at all.
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