When I visit forums there’s a lot of talk about how to get technology to work for them and numerous webmaster type questions. Everything from installing plug-ins on Wordpress, social bookmarking, getting RSS feeds working and a lot more. The focus should be on effective marketing to make money with your website.

You shouldn’t be spending a lot of time on technology after your site is up. In fact you shouldn’t be spending a lot of time on technology period. There are enough tools you should use, and professionals to out source to, that you should spend most of the building process on planning the project and your marketing strategy.

In case your confused about what a marketing strategy is, a huge part of it is your targeted traffic strategy.

Who is the site for? How are you going to get traffic? How is it going to make money?. Once questions like these are answered first, then technology decisions can be made based on the answers to those questions.

The 90/10 rule states you spend 90% of your time on marketing and 10% on technology. Building your sites (and you should have multiple sites for multiple streams of income) is where you spend most of your “technology” time and that’s mostly deciding which technologies to use to aid your marketing strategy.

Most of your technology time will be spent physically putting the site together. After that, the site is running on your marketing (traffic) strategy. When you add new technology you do so based on marketing decisions, not because it’s the new thing for blogs or whatever type of site you have.

There are many static sites that have been around for 5 or so years that operate as cash machines. They don’t have a lot of technology. They’re not pretty. They all have one thing in common, great content that answers people questions. These kinds of sites are smallish and have some AdSense, content that presells affiliate products, services, and possibly some banners.

Another kind of money making website is the niche affiliate mini-site. All it has is some great content related to the product it’s promoting and some AdSense. Yes, some of the content is designed to make the product attractive to buy. But the lion’s share is informative. The marketing strategy of this type of site is to place it in front of people who are already pre-sold on the product. You add some great content and do a little bit to promote.

Technology doesn’t make a profitable website. The marketing strategy and leveraging content for your marketing strategy does.

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