Formally known as the “squeeze page”, the landing or “lead capture page” is the primary tool for list building. This page serves one purpose only and that is to get a persons name and email. It’s highly effective list building technique when properly implemented.

The following are tips in creating a successful landing page that converts visitors into subscribers building your list.

Step 1: Provide a Short Report or Video Series with USABLE information.

Doing this gives someone a reason to give up their name and email. Make sure not to give away crap they won’t unsubscribe immediately after download. Whatever you give away must answer a question or solve a problem. You can offer a special report, free chapters of an e-book sample of your paid product or a short video series to your visitor in exchange for their name and email address.

Step 2: Keep it Short and to the Point.

A landing page is not a sales letter but sales letter technuiques give yo a big boost. Learn to write sales copy and creating landing pages will be a brezze. You can write a headline that states a problem in the lead, then solves that problem on the rest of the page. You then drive your point home with a call to action in your opt-in box. In fact, the headline, opt-in, and a graphic of what you’re offering and bullet pointed benefits should all appear above the fold.

Step 3: Draw attention to the benefits

Your benefits solve the problem presented in the headline. Using bullet is the best way to deliver the benefits. Liberally use free in the benefits without overwhelming the reader.

Step 4: Use two Capture Boxes

Make it’s as easy as possible to give you their name and email address. Once a visitor has scrolled down and finished reading the short letter, they are presented with another opt-in form with a “call to action”. Basically, you TELL them to download the free offer.

Step 5: Other than your Opt-in Form and Disclaimers or Terms of Service, No Outbound are on Your Landing Page.

The visitor has one course of action: get the offer or leave. If you give the visitor ways to leave then you’re shooting yourself in the foot. Forget about promoting something other that your offer. Don’t put Adsense, article links, “for more information” links, blog links or anything else. The visitor has to opt-in for any of that.

Finally, to help build trust you can provide a picture of your self or a hand written signature at the bottom.

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